The Problem:

Design a lunchbox for a construction worker who doesn't have any access to a refrigerator.

Observation:

Through real life observations and surveys conducted of the target audience we can start to grasp and understanding of the goals and desires of construction workers looking for a lunchbox.

Here are some of the main takeaways from the survey:

-Security is a big concern for the user

-Many construction workers do bring a lunchbox to eat

-They want something that is durable so it protected from the construction environment

-Many workers have nowhere to put personal items

-Workers carry around thermoses or water bottles without anywhere to put them